1. Introduction
Welcome to our online clothing store. We are committed to protecting your privacy and ensuring that your personal information is handled safely, fairly and transparently. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, browse our collections, create an account, place an order or contact our customer support team.
We respect your privacy and understand the importance of keeping your personal information secure. We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as applicable.
By using our website, you acknowledge that your personal information may be processed as described in this policy. We encourage you to read this page carefully to understand your rights and how we manage your information.
2. Information We Collect
We may collect different types of personal information depending on how you interact with our website and services.
Personal and Contact Information
When you place an order, create an account or contact us, we may collect your name, email address, telephone number, billing address and delivery address. This information helps us process purchases, arrange deliveries and communicate with you about your orders.
Order and Transaction Information
We collect information relating to your purchases, including the products you order, sizes, colours, quantities, order history, returns and refunds. Payment transactions are generally handled by secure third-party payment providers. We do not intentionally store full payment card details on our own systems unless expressly stated and appropriately secured.
Technical and Device Information
When you visit our website, we may automatically collect technical information such as your IP address, browser type, device information, operating system, website activity and general usage information. This helps us maintain website functionality, identify technical issues and improve the shopping experience.
Marketing and Communication Information
If you subscribe to our newsletter or choose to receive promotional communications, we may collect your email address and communication preferences. You can withdraw your marketing consent or unsubscribe at any time.
3. How We Use Your Information
We use your personal information for legitimate business purposes, including:
- Processing and fulfilling orders placed through our website.
- Arranging shipping, delivery, exchanges, returns and refunds.
- Sending order confirmations, dispatch notifications and important service updates.
- Responding to customer enquiries and providing after-sales support.
- Maintaining customer accounts and purchase records.
- Improving our website, product collections and shopping experience.
- Detecting and preventing fraudulent transactions, misuse and unauthorised activity.
- Meeting applicable legal, accounting, tax and regulatory obligations.
- Sending promotional emails where we have the appropriate consent or other lawful basis.
We only use personal information where we have a valid legal basis for doing so, such as fulfilling a contract, complying with a legal obligation, pursuing legitimate interests or obtaining consent where required.
4. Cookies and Similar Technologies
Our website may use cookies and similar technologies to ensure essential website functions operate correctly and to improve your browsing experience.
Cookies may help us remember your preferences, maintain your shopping basket, understand website performance and analyse how visitors interact with our pages. Where applicable, we may also use analytics or advertising technologies to understand the effectiveness of our marketing activities.
Non-essential cookies will only be used where the required consent has been obtained. You can manage your cookie preferences through the available cookie settings on our website or your browser settings. Disabling certain cookies may affect some website features.
5. Sharing Your Personal Information
We do not sell your personal information to third parties. However, we may share relevant information with trusted service providers where necessary to operate our business and fulfil your requests.
These providers may include:
- Payment processors that securely handle transactions.
- Courier and delivery companies that transport your orders.
- Website hosting, e-commerce and technical service providers.
- Customer support and email communication platforms.
- Analytics and marketing providers, where permitted by law.
- Professional advisers, regulators or public authorities where legally required.
We only share information that is reasonably necessary for the relevant purpose. Where required, we take appropriate steps to ensure third parties handle personal information securely and in accordance with applicable data protection requirements.
6. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom. Where personal data is transferred internationally, we will take the steps required by applicable data protection law to ensure that appropriate safeguards are in place.
These safeguards may include adequacy regulations or decisions, approved contractual protections or other legally recognised transfer mechanisms, where applicable.
7. Data Security and Retention
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or misuse. These measures may include access controls, secure systems and appropriate safeguards when working with service providers.
Although we take data security seriously, no online transmission or electronic storage method can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary for the purposes explained in this policy, including fulfilling orders, managing returns, resolving disputes and meeting legal, accounting and tax obligations. Retention periods depend on the type of information and the applicable requirements.
8. Your Privacy Rights
Under applicable UK data protection law, you may have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request erasure of personal information in certain circumstances.
- Request restriction of certain processing activities.
- Object to processing where the law provides this right.
- Request a portable copy of certain personal information.
- Withdraw consent where processing is based on consent.
- Object at any time to the use of your personal information for direct marketing.
These rights are subject to applicable legal conditions and exceptions. To exercise your rights, please contact us using the details provided below. We may need to verify your identity before responding to a request.
You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.
9. Third-Party Websites
Our website may contain links to external websites, payment services or social media platforms. These third-party services operate under their own privacy policies and terms.
We are not responsible for the privacy practices or content of external websites. We recommend reviewing their privacy policies before sharing personal information with them.
10. Children’s Privacy
Our website is intended for adults making purchases for themselves or their households. We do not knowingly collect personal information from children where doing so would be unlawful. If you believe a child has provided personal information to us inappropriately, please contact us so that we can investigate and take appropriate action.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, service providers or legal requirements.
Any updated version will be published on this page with a revised date. We encourage customers to review this policy periodically to stay informed about how their personal information is handled.